After a year or so of resistance, I have been sucked into the vortex that is Strava
A data analysis service for Garmin users, the most interesting part of Strava is that you can produce "segments" or "KOMs", and every Strava user who has ridden that same stretch of road will now be compared on that segment.
For example, this little known climb
Two years ago my wife bought me a Garmin 705 and I told her to return it - I am a map geek and didn't need a GPS computer. I hadn't really noted that it was useful for tracking your rides, but until Strava became prevalent even the tracking didn't have that killer app feature that sucked me in. I picked up the new Garmin Edge 500 from Mike's Bikes ($40 off coupon in the "Green Zebra" coupon book) and away we rolled.
So now all my embarrassing efforts are up there for all to see.
Murph on Strava